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Summary

Agency: MediaMonks

Client & Project: Uber - Safety Global Campaign

I served as the lead producer for the team responsible for the successful execution of two global transcreation campaigns for Uber HQ in Amsterdam. This project involved managing the delivery of campaign materials across 25 markets in 19 different languages. The comprehensive scope included a wide range of deliverables: TV commercials, cinema ads, digital out-of-home (DOOH) and traditional out-of-home (OOH) ads, print media, dynamic digital displays, social media content, and specialized units tailored to each market's needs.

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What was the challenge and how we tackled it

Uber tasked us with executing a comprehensive transcreation production across 25 markets in 19 languages. Starting with master assets in English, I orchestrated a dedicated team of 25 professionals to handle various channels of deliverables simultaneously. Over the course of six months, we meticulously managed the production process, delivering over 2,500 pieces of content on time without missing a single deadline. Our coordinated efforts ensured a seamless adaptation of materials, reflecting the project's global scope and complexity.

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What I did

1. Coordinate with Uber to determine the delivery method and optimal format for the master assets.  

2. Oversee pre-production, including negotiating the budget and timeline, and assigning resources.  

3. Monitor all budget and production activities, maintaining communication with the team to ensure project deadlines are met.  

4. Manage the coordination of video editing, print, and digital display to ensure quality and timely delivery.  

5. Exercise financial control over the entire project and its development.  

6. Work with the accounts team to effectively manage client relationships.  

7. Serve as the production lead throughout the entire project development process.

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The outcome

The delivery of more than 2,500 deliverables across 25 markets were deployed, we hit every deadline and with the highest quality standard.