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Summary

Agency: Grey London

Client & Project: GSK - Pronamel - Strong for the Day Ahead

As the digital project manager for this integrated digital campaign, I oversaw the creation of a comprehensive toolkit. The final deliverables included three influencer content videos optimized for both mobile and desktop, an oral health video, 15 standard banners, a global campaign landing page, three Facebook canvases, and assets for the YouTube channel.

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What was the challenge and how we tackled it

Pronamel approached us with a brief to produce an integrated digital campaign leveraging influencers. The main challenge lay in the design stage, as the request included refreshing the outdated digital branding. We successfully created a new digital brand image, which Pronamel adopted for their subsequent global digital campaigns.

For this project, we handled the entire concept, shoot, design, and development of all required assets. The shoots were organized in collaboration with our partner company, Hogarth, and took place in London, Mallorca, and Dubai. This comprehensive effort ensured a cohesive and refreshed digital presence for Pronamel.

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What I did

1. Intake and analysis of the initial brief, and implementation of the debrief.

2. Pre-production of the project: implementation of budget and timings plan.

3. Resource assignment for the full project.

4. Pre-production of the shoot overseen the production for the digital assets.

5. Brief and management of the new digital branding creation process.

6. Post-production process overview, including client communications to explain the process step by step.

7. Banners, Facebook Canvas, landing page and Youtube assets production management including UX, Design and Development.

8. Delivery of the global toolkit and implementation of the guidelines for the ideal localisation process.

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The outcome

The new digital branding was adopted by Pronamel in all following campaigns due to the great reviews that it got from the customers and the GSK management team.