Summary

Agency: Grey London

Client & Project: GSK - parodontax - Global Website Production

As the project manager, I led the team through the entire project lifecycle. I oversaw the creative, UX, design, and development teams responsible for producing the global website for Parodontax. My role involved coordinating all phases of the project, ensuring seamless collaboration between different departments, and delivering a cohesive and high-quality website that met the brand's global standards and objectives.

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What was the challenge and how we tackled it

parodontax had a tight timeline to design, develop, and localize a new global website for over 40 markets. To meet this challenge, we opted for an agile project plan, enabling us to deliver the entire program within 6 months. We assembled a creative, UX, and design team to craft a visually striking website with a style unprecedented in the sector. This new digital brand identity for Parodontax was established as the benchmark for their future digital campaigns.

Using agile methodology, we developed a comprehensive toolkit and templates in the AEM CMS in approximately 8 weeks. We then organised the project into priority waves, allowing us to efficiently localize the website for over 40 markets within 6 months of the kickoff.

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What I did

1. Intake the initial from the client and creation of the debrief.

2. Implement a feasible budget and timings plan which could meet client expectations.

3. Organise and coordinate the resources to carry out the project plan.

4. Brief and oversight the UX, Design and Development teams to reassure the correct delivery of the project.

5. Preparing the toolkit for the Global market localisation process.

6. Implementation and facilitation of the tools for the localisation managers.

The outcome

The parodontax global website concept and design was delivered within 6 months. The global toolkit was rolled out in over 75 markets.