Summary

Agency: Scholz & Friends

Client & Project: Sanofi - Dulcolax Global Activation Campaign

Dulcolax is a globally recognized brand, yet market research revealed that it lacked an emotional connection with its customers. Partnering with Scholz & Friends, we developed a campaign aimed at forging a deeper emotional bond with consumers. This effort resulted in increased market share and higher sales volumes. I led the production and managed client communications on behalf of MediaMonks throughout the project's development.

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What was the challenge and how we tackled it

Sanofi aimed to increase its market share in key global markets. Research indicated that the brand needed a more personal connection with its audience while remaining informative and scientifically accurate. Collaborating with Scholz & Friends, who developed the campaign concepts under our guidance, I led the production process.

This included a shoot, postproduction, sound, and asset development to deliver TV commercials, social media content, digital videos, banners, print key visuals, eCommerce displays, and static photography. We produced over 200 deliverables from two shoots in Amsterdam and Korea, creating assets for both Caucasian and Asian markets. These assets are now part of the global toolkits being rolled out across all markets where Sanofi operates.

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What I did

1. Pre-production of the project: implementation of the timeline, budgeting, and resource assignment.

2. Coordination of the film production crew, design, and development of the project to ensure adequate delivery in terms of quality and timing.

3. Creative production and collaborative work with the creative agency to maintain high-quality standards and compliance with brand guidelines.

4. Main point of contact for the client throughout the entire project cycle.

5. Act as production lead during the whole development of the project.

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The outcome

Our client was extremely satisfied with the outcome, leading to a localization project spanning over 20 markets, which is currently in development.

The markets that have launched the campaign have reported excellent results, with significant increases in sales and market share.