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Summary

Agency: MediaMonks

Client & Project: Perfetti Van Melle - Alpenliebe - Global Lollipops Campaign

We launched a digital campaign for Alpenliebe in key markets, focusing on Asian countries such as Vietnam, Thailand, India, and Bangladesh. The deliverables were designed with a digital and mobile-first approach, placing special emphasis on social media.

I led the production and managed client communications on behalf of MediaMonks throughout the project's execution.

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What was the challenge and how we tackled it

The challenge was to promote the Alpenliebe campaign on social media with a dual focus: making the brand attractive and appealing to kids while reassuring mothers about the product's health benefits and its contribution to their children's development.

We collaborated closely with Alpenliebe to create the best creative concepts, which included both live-action footage and 3D animation to depict a world born from the characters' imagination. The production also involved composing music, selecting fonts, and incorporating branding elements. Everything came together in this magical campaign, which has been a success in Asia and has led to the creation of more 3D animated campaigns.

I oversaw the production and managed client communications for MediaMonks throughout the project.

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What I did

1. Collaborated closely with the Alpenliebe team to create creative concepts addressing challenges in local markets.

2. Handled pre-production tasks, including timeline implementation, budgeting, and resource allocation.

3. Coordinated the film production crew, 3D design, motion graphics, music, and overall project development to ensure quality and timely delivery.

4. Managed creative production and coordinated with various internal and external stakeholders, including strategists, creatives, marketing team, designers, music composers, filming crew, post-production team, and developers.

5. Served as the main point of contact for the client throughout the entire project cycle.

6. Acted as the production lead, overseeing the entire team and ensuring compliance with budget and brand guidelines.

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The outcome

The campaign, launched on social media, achieved remarkable success in Asia, leading to a substantial increase in market share. This success prompted Alpenliebe to implement additional 3D animated campaigns for their global marketing efforts.

The positive results demonstrated the effectiveness of the approach, encouraging further investment in 3D animation for broader international campaigns.