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Summary

Agency: MediaMonks

Client & Project: Codere - Aerofootball

As the lead producer on this extraordinary project, I spearheaded the development of a groundbreaking campaign that introduced Aero Football, an innovative sport created specifically for this initiative. We partnered with Real Madrid to bring this unique concept to life, merging elements of football and air hockey into a completely new experience. Inspired by arcade classics, we constructed a fully interactive court designed to respond dynamically to goals, bonuses, and sudden-death scenarios. Our team meticulously set the stage for the inaugural game, delivering a one-of-a-kind sport experience that captivated audiences and showcased the creative synergy between sports and technology.

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What was the challenge and how we tackled it

El Ruso de Rocky, the creative agency, came up with an ambitious and unconventional idea: a game that combined elements of Air Hockey and Football, where the Real Madrid team would compete in a tournament to produce engaging content. Initially unsure how to bring this concept to life, they enlisted our help. After developing a prototype of the game scenario, we quickly got everyone on board and began constructing the game pitch and designing the rules to ensure a fast-paced and enjoyable experience.

In addition, we crafted a strategic plan and creative approach for video content that would highlight the new sport and drive traffic to Codere's campaign site. This site served as a hub where users could learn more about the game and watch the tournament, effectively showcasing the innovative sport and amplifying its impact.

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What I did

1. Organized a pre-production workshop to present the prototype, showcase creative film concepts, and finalize the project budget through negotiations.

2. Executed the project plan, coordinating all stakeholders, including El Ruso de Rocky, Codere, Real Madrid, and MediaMonks' internal teams, to ensure smooth collaboration.

3. Led the integration of experiential elements with the physical build, coordinating shooting and lighting preparations to deliver a seamless and comprehensive range of video content.

4. Managed the UX, design, and development aspects of the project to ensure high-quality and timely delivery.

5. Acted as the primary point of contact for the client throughout the entire project cycle, maintaining clear communication and addressing any concerns.

6. Served as the production lead, overseeing the entire project from UX and design to development, experiential build, film production, and post-production, ensuring cohesive execution and quality.

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The outcome

Millions of impressions on Youtube, and thousands of conversions in the websites by users that fell in love with the new one. The conversion rate was 150% higher than usual.

The project was awarded a FWA of the day which was a recognition of the excellent craft and care that was put into the project.